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Killer Web content : make the sale, deliver the service, build the brand

Author: Gerry McGovern
Publisher: London : A. & C. Black, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Written by an internationally acclaimed specialist in this field, the book provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
McGovern, Gerry.
Killer Web content.
London : A. & C. Black, 2006
(OCoLC)70881879
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gerry McGovern
ISBN: 9781408101889 1408101882
OCLC Number: 290485526
Notes: Includes index.
Description: 1 online resource (iv, 220 p.) : ill.
Contents: Acknowledgments --
Part 1. The theory. 1. Do you have the killer instinct? --
2. Why less is more --
3. Why content is not king --
Part 2. The practice. 4. Why you need to ban "users" --
5. Killer web content's "six Cs" --
6. Carewords : the keys to action --
7. Killer headings and summaries --
8. To blog or not to blog? --
9. Search : how to get found --
10. Case study --
Part 3. The boring (but important) stuff. 11. Researching for the killer web content --
12. The importance of being organized --
13. Collaboratively created content rocks --
A final word. 14. Your words are powerful things --
Appendices --
Index.
Responsibility: Gerry McGovern.

Abstract:

Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content.  Read more...

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"Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" Read more...

 
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