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Killing us softly 4 : advertising's image of women

Author: Sut Jhally; Jean Kilbourne; Media Education Foundation.
Publisher: Northampton, MA : Media Education Foundation, [2010]
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
In an update of her Killing Us Softly series, Jean Kilbourne takes another look at how advertising affects ideals of femininity. The film uses a range of new print and television advertisements to examine gender stereotypes -- images and messages that often reinforce unrealistic perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 urges a new generation of students to take advertising seriously, and  Read more...
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Genre/Form: Feature films
Internet videos
Documentary films
Nonfiction films
Filmed lectures
Additional Physical Format: DVD version:
Killing us softly 4.
Northampton, MA : Media Education Foundation, c2010
(OCoLC)606852641
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Sut Jhally; Jean Kilbourne; Media Education Foundation.
ISBN: 1932869441 9781932869446
OCLC Number: 643346033
Language Note: In English.
Notes: Originally released as a documentary film in 2010.
Also issued in VHS and DVD formats.
Sequel to: Killing us softly (1979), Still killing us softly (1987), and Killing us softly 3 (2000).
Credits: Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
Performer(s): With Jean Kilbourne.
Event notes: Filmed at the University of Massachusetts, Amherst, MA.
Description: 1 online resource (ca. 45 min.) : digital, sd., col.
Contents: Introduction --
Ads everywhere --
A constructed beauty --
Objectification --
Judged by looks alone --
Thinness --
Dieting --
Eating & morality --
Global impact --
Infantilization & powerlessness --
Advertising & sex --
Experienced virgins --
Consumerism & sexualizing products --
Masculinity --
Violence --
What to do?
Other Titles: Killing us softly four
Advertising's image of women
Killing us softly 3.
Responsibility: the Media Education Foundation ; directed by Sut Jhally.
More information:

Abstract:

In an update of her Killing Us Softly series, Jean Kilbourne takes another look at how advertising affects ideals of femininity. The film uses a range of new print and television advertisements to examine gender stereotypes -- images and messages that often reinforce unrealistic perceptions of beauty, perfection, and sexuality. Killing Us Softly 4 urges a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

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