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The king of Madison Avenue : David Ogilvy and the making of modern advertising

Author: Kenneth Roman
Publisher: New York : Palgrave Macmillan, 2009.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Genre/Form: Biography
History
Named Person: David Ogilvy; David Ogilvy; David Ogilvy, Unternehmer.; David Ogilvy
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kenneth Roman
ISBN: 9781403978950 1403978956 9780230100367 0230100368
OCLC Number: 256763859
Description: xiv, 282 pages, [8] pages of plates : illustrations ; 25 cm
Contents: An eccentric Celtic mixture --
I failed every exam --
The making of a salesman --
Who was Mather? --
Lucre in America --
The farmer and the spy --
Big ideas --
The philosopher kings --
The true church --
The king in his castle --
Megamergers and megalomaniacs --
A disease called entertainment --
The burr of singularity.
Other Titles: David Ogilvy and the making of modern advertising
Responsibility: Kenneth Roman.
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Abstract:

This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the  Read more...

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Praise for The King of Madison Avenue: 'Lively writing and an affectionate yet honest tone make this an astonishingly charming and informative biography.' - Publishers Weekly (starred review) Read more...

 
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