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The king of Madison Avenue : David Ogilvy and the making of modern advertising

Author: Kenneth Roman
Publisher: New York ; Basingstoke : Palgrave Macmillan, 2010, ©2009.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
Famous for his colourful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising.  Read more...
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Genre/Form: Biography
History
Named Person: David Ogilvy; David Ogilvy
Material Type: Biography
Document Type: Book
All Authors / Contributors: Kenneth Roman
ISBN: 9781403978950 1403978956 9780230100367 0230100368
OCLC Number: 751803263
Notes: Originally published: 2009.
Awards: Long-listed for Spear's Book Awards: Biography of the Year 2009
Description: xiv, 282 pages, [8] pages of plates ; 25 cm
Contents: Author's Note: Me and David Introduction: The King of Madison Avenue An Eccentric Celtic Mixture 'I Failed Every Exam' The Making of a Salesman Who was Mather? Lucre in America The Farmer and the Spy Big Idea The Philosopher Kings The True Church The King in his Castle Megamergers and Megalomaniacs A Disease called Entertainment The Burr of Singularity Afterword: (More) Unpublished David Ogilvy Source Notes Bibliography Acknowledgments Index
Responsibility: Kenneth Roman.

Abstract:

This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. He redefined the  Read more...

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Praise for The King of Madison Avenue: 'Lively writing and an affectionate yet honest tone make this an astonishingly charming and informative biography.' - Publishers Weekly (starred review) Read more...

 
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