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Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

Autor: Terri Morrison; Wayne A Conaway
Editorial: New York : McGraw-Hill, ©2012.
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly  Leer más
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Detalles

Género/Forma: Cross-cultural studies
Tipo de documento: Libro/Texto
Todos autores / colaboradores: Terri Morrison; Wayne A Conaway
ISBN: 9780071714044 0071714049
Número OCLC: 721903052
Notas: Includes index.
Descripción: xvii, 284 p. ; 23 cm.
Contenido: Argentina --
Australia --
Brazil --
Canada --
China --
France --
Germany --
India --
Indonesia --
Italy --
Japan --
Mexico --
Russia --
Saudi Arabia --
South Africa --
South Korea --
Turkey --
United Arab Emirates --
United Kingdom --
United States of America --
Appendix A. International dining, drinking, and delicacies --
Appendix B. Dangerous diversions and reliable trade resources.
Responsabilidad: by Terri Morrison, Wayne A. Conaway.

Resumen:

The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices  Leer más

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