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Klassifikation und Typologisierung von Fernsehwerbespots : theoretisch fundierte Modellbildung und empirische Anwendung

Author: Tanja Marlen Schulz
Publisher: Lohmar : J. Eul, ©1998.
Series: Reihe Marketing, Bd. 3.
Edition/Format:   Print book : GermanView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tanja Marlen Schulz
ISBN: 3890125921 9783890125923
OCLC Number: 40288950
Notes: Originally presented as the author's thesis (doctoral)--Otto-von-Guericke-Universität Magdeburg, 1997.
Description: 258, lxviii pages ; 21 cm.
Series Title: Reihe Marketing, Bd. 3.
Responsibility: Tanja Marlen Schulz.

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