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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/137244753 Title: Kleppner's advertising procedure Author: W Ronald Lane; Karen Whitehill King; Thomas Russell Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008. ISBN/ISSN: 9780132308298 0132308290 OCLC:137244753

  
  

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Kleppner's advertising procedure

Author:	W Ronald Lane; Karen Whitehill King; Thomas Russell
Publisher:	Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2008.
Edition/Format:	Book : English : 17th edView all editions and formats
Summary:	Primarily intended for undergraduate students majoring in advertising, marketing, and management Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.  Read more...
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