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Kleppner's advertising procedure

Author: Thomas Russell; W Ronald Lane; Otto Kleppner
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1996.
Series: Prentice-Hall series in marketing.
Edition/Format:   Print book : English : 13th edView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Russell, Thomas, 1941-
Kleppner's advertising procedure.
Englewood Cliffs, N.J. : Prentice Hall, ©1996
(OCoLC)767688675
Document Type: Book
All Authors / Contributors: Thomas Russell; W Ronald Lane; Otto Kleppner
ISBN: 0133488306 9780133488302 0132284871 9780132284875
OCLC Number: 34733970
Description: xvii, 799, 15 pages : illustrations (some color) ; 29 cm.
Series Title: Prentice-Hall series in marketing.
Other Titles: Advertising procedure
Responsibility: J. Thomas Russell, W. Ronald Lane.

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