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Know your customers!.

Author: Jay Curry
Publisher: London : Kogan Page, 1992.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Designed for the business executive who seeks ways of increasing profits through customer service, this guide outlines an approach based on information technology which helps to identify, create,  Read more...

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Document Type: Book
All Authors / Contributors: Jay Curry
ISBN: 0749407514 9780749407513 0749408448 9780749408442
OCLC Number: 29471889
Description: 130 pages
Contents: The customer pyramid ; Customer goals ; Customer marketing : the profit pay- off ; Capture customer data ; Analyse your customers ; Set customer goals ; Develop a customer benefits package ; Get customer orientated ; Record customer behaviour ; Customer marketing spreadsheets.

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