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Knowledge management for sales and marketing : a practitioner's guide

Author: Tom Young; N J Milton
Publisher: Oxford : Chandos Publishing, 2011.
Series: Chandos knowledge management series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Young, Tom.
Knowledge Management for Sales and Marketing : A Practitioner'S Guide.
Burlington : Elsevier Science, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Young; N J Milton
ISBN: 9781780632643 1780632649 1843346044 9781843346043
OCLC Number: 915343940
Description: 1 online resource.
Contents: 1. Principles of knowledge management --
2. The sales and marketing context --
3. Knowledge management processes in sales, bidding and marketing --
4. Communities in sales and marketing --
5. Technology --
6. Knowledge management roles --
7. Culture and governance --
8. Case study from British Telecom: supporting a distributed sales force --
9. Case study from Mars, Inc.: knowledge management in sales and marketing --
10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management --
11. Setting up a knowledge management framework for sales, marketing and bidding.
Series Title: Chandos knowledge management series.
Responsibility: Tom Young and Nick Milton.

Abstract:

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments it is also highly relevant  Read more...

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Offers a straightforward and easy-to-grasp overview of a complex subject., Managing InformationThis book illustrates that what may appear a straightforward concept is in fact one that requires more Read more...

 
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