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Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz

Author: Andreas Baetzgen
Publisher: Bern ; Stuttgart Wien : Haupt, 2007.
Dissertation: Zugl.: Potsdam, Hochsch. für Film und Fernsehen Konrad Wolf, Diss.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : German : 1. Aufl
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Material Type: Thesis/dissertation, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Andreas Baetzgen
ISBN: 9783258072326 3258072329
OCLC Number: 182724701
Description: 289 S. : ill., graph. Darst. ; 23 cm
Responsibility: Andreas Baetzgen.

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