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Kundenbindungsmanagement von Kreditinstituten

Author: Dirk Oevermann
Publisher: München : FGM-Verl., 1997.
Dissertation: Zugl.: München, Univ., Diss., 1996 u.d.T.: Oevermann, Dirk: Kundenbindung im Privatkundengeschäft von Kreditinstituten - Erklärungsansatz und Managementaspekte.
Series: Schriftenreihe Schwerpunkt Marketing, Bd. 45
Edition/Format:   Thesis/dissertation : Thesis/dissertation : GermanView all editions and formats
Database:WorldCat
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Material Type: Thesis/dissertation, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Dirk Oevermann
ISBN: 3921953456 9783921953457
OCLC Number: 64536995
Description: x, 192 S : graph. Darst ; 21 cm.
Series Title: Schriftenreihe Schwerpunkt Marketing, Bd. 45
Other Titles: Kundenbindung im Privatkundengeschäft von Kreditinstituten - Erklärungsansatz und Managementaspekte
Responsibility: Dirk Oevermann.

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Linked Data


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