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Language in international business : the multilingual reality of global business expansion

Author: Rebecca Marschan-Piekkari
Publisher: Cheltenham, UK : Edward Elgar, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Language matters in international business and global business expansion inevitably mean encountering challenges of communication, language and translation. This book presents a thorough and rigorous analsis of language related to all aspects of global business.
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Document Type: Book
All Authors / Contributors: Rebecca Marschan-Piekkari
ISBN: 9781848449893 1848449895 9781784710156 1784710156
OCLC Number: 897091368
Description: x, 258 pages : illustrations ; 25 cm
Contents: 1. Language and global business expansion --
2. Translation --
3. Confronting language: the individual in the organizational context --
4. Language and international management --
5. Language and networks --
6. Language and human resource management --
7. Language and international marketing --
8. Language and foreign operation modes --
9. Language strategy and management --
10. Conclusion.
Responsibility: Rebecca Piekkari, Professor of International Business, Aalto University, School of Business, Finland, Denice E. Welch, Professor of International Business, Melbourne Business School, University of Melbourne, Australia, Lawrence S. Welch, Professor of International Marketing and International Business, Melbourne Business School, University of Melbourne, Australia.

Abstract:

Language permeates every facet of international business in the 21st century. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that  Read more...

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`This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the Read more...

 
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