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Language in Late Capitalism : Pride and Profit.

Author: Alexandre Duchene; Monica Heller
Publisher: Hoboken : Taylor & Francis, 2011.
Series: Routledge critical studies in multilingualism.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book examines the ways in which our ideas about language and identity which used to be framed in national and political terms as a matter of rights and citizenship are increasingly recast in economic terms as a matter of added value. It argues that this discursive shift is connected to specific characteristics of the globalized new economy in what can be thought of as ""late capitalism"". Through ten  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Duchene, Alexandre.
Language in Late Capitalism : Pride and Profit.
Hoboken : Taylor & Francis, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alexandre Duchene; Monica Heller
ISBN: 9780203155868 0203155866
OCLC Number: 798533223
Description: 1 online resource (281 pages).
Contents: Cover; Language in Late Capitalism Pride and Profit; Copyright; Contents; List of Figures and Tables; Acknowledgments; 1. Pride and Profit: Changing Discourses of Language, Capital and Nation-State; 2. Sociolinguistic Regimes and the Management of "Diversity"; 3. Commodification of Pride and Resistance to Profit: Language Practices as Terrain of Struggle in a Swiss Football Stadium; 4. "Total Quality Language Revival"; 5. Literary Tourism: New Appropriations of Landscape and Territory in Catalonia. 6. Pride, Profi t and Distinction: Negotiations Across Time and Space in Community Language Education7. War, Peace and Languages in the Canadian Navy; 8 Frontiers and Frenchness: Pride and Profi t in the Production of Canada; 9. The Making of "Workers of the World": Language and the Labor Brokerage State; 10. Language Workers: Emblematic Figures of Late Capitalism; 11. Silicon Valley Sociolinguistics? Analyzing Language, Gender and Communities of Practice in the New Knowledge Economy; Notes on Contributors; Index.
Series Title: Routledge critical studies in multilingualism.

Abstract:

This book examines the ways in which our ideas about language and identity which used to be framed in national and political terms as a matter of rights and citizenship are increasingly recast in economic terms as a matter of added value. It argues that this discursive shift is connected to specific characteristics of the globalized new economy in what can be thought of as ""late capitalism"". Through ten ethnographic case studies, it demonstrates the complex ways in which older nationalist ideologies which invest language with value as a source of pride get bound up with newer neoliberal ideo.

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