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The la$t market

Author: Shuchen Tan; C K Prahalad; VPRO.; First Run/Icarus Films.
Publisher: Brooklyn, NY : First Run/Icarus Films, [2007?]
Edition/Format:   DVD video : English : Widescreen formatView all editions and formats
Database:WorldCat
Summary:
A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan.
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Genre/Form: Documentary films
Feature films
Nonfiction films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Shuchen Tan; C K Prahalad; VPRO.; First Run/Icarus Films.
OCLC Number: 212383484
Language Note: Interviews predominantly in English. Some dialogue in other languages with English subtitles.
Notes: Originally produced as a motion picture in 2007.
Credits: Camera, Niels van 't Hoff ; editor, Rinze Schuurman.
Description: 1 videodisc (48 min.) : sd., col. ; 4 3/4 in.
Details: DVD-R.
Other Titles: Last market
Responsibility: directed by Shuchen Tan ; VPRO.

Abstract:

A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan.

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Educational Media Reviews Online (1)

The Last Market

(EMRO user published 2008-07-25 ) Very Good Permalink
This radical but sound film proposes that companies begin to understand the world’s poor as consumers with spending power and entrepreneurial spirit. Companies like Advanced Micro Devices and Microsoft have begun making computer products for the poor. Many impoverished people have come to own hand-charging...
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