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Latinos, Inc. : the marketing and making of a people

Author: Arlene M Dávila
Publisher: Berkeley, CA : University of California Press, ©2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Dávila, Arlene M., 1965-
Latinos, Inc.
Berkeley, CA : University of California Press, ©2001
(DLC) 2001016206
(OCoLC)45714645
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arlene M Dávila
ISBN: 9780520926363 0520926366 0585419604 9780585419602 0520226690 9780520226692 0520227247 9780520227248 1597347043 9781597347044 9780520953598 0520953592
OCLC Number: 50638400
Description: 1 online resource (xv, 287 pages) : illustrations
Contents: Introduction --
Chapter 1. "Don't Panic, I'm Hispanic" : The Trends and Economy of Cultural Flows --
Chapter 2. Knowledges : Facts and Fictions of a People as a Market --
Chapter 3. Images : Producing Culture for the Market --
Chapter 4. Screening the Image --
Chapter 5. Language and Culture in the Media Battle Zone --
Chapter 6. The Focus (or Fuck Us) Group : Consumers Talk Back, or Do They?
Responsibility: Arlene Dávila.

Abstract:

Provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of US Latinos. This title shows that the market and marketing discourse become important  Read more...

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"Latinos, Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S." - George Marcus, author of Ethnography Through Thick and Thin; "Davila is Read more...

 
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