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Launching a successful fashion line : a trendsetter's guide

Author: Ralinda Harvey; Katharina Pretl
Publisher: London : A & C Black, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Launching a Successful Fashion Line: A Trendsetters Guide, is a creative, fully illustrated guide that shows everyday trendsetters how they can create, brand and sell their own fashion collection. Filled with brilliant illustrations, encouragement, case studies and practical step-by-step lists, A Trendsetters Guide is a must have for anyone seeking to strike fashion gold."--Publisher description.
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Document Type: Book
All Authors / Contributors: Ralinda Harvey; Katharina Pretl
ISBN: 9781408128824 1408128829
OCLC Number: 768384758
Notes: Includes index.
Description: 191 pages : color illustrations ; 21 x 21 cm
Contents: Starting your fashion empire --
Branding --
Design and product development --
Fashion marketing and promotion --
The sales process --
Production --
Managing your business.
Responsibility: Ralinda Harvey and Katharina Pretl.

Abstract:

Launching a Successful Fashion Line: A Trendsetters Guide, is a creative and fully illustrated guide on how an everyday trendsetter can start their own fashion line.  Read more...

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