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|Additional Physical Format:||Print version:
Rothman, Dayna, author.
Lead generation for dummies
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
|ISBN:||9781118815861 1118815866 9781118815892 1118815890|
|Description:||1 online resource.|
|Contents:||Table of Contents; Foreword; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; Icons Used in This Book; How This Book Is Organized; Beyond the Book; Where to Go from Here; Part I: Getting Started with Lead Generation; Chapter 1: Beginning Your Lead Generation Journey; Growing Your Business; Tying It All Together; Chapter 2: Identifying Your Leads; Defining Your Leads; Defining Your Sales Funnel; Chapter 3: Setting Your Lead Generation Goals; Defining Your Key Metrics; Crafting Your Road Map; Building a Business Case; Aligning Your Sales and Marketing Teams. Chapter 4: Choosing the Right TechnologyDefining Your Options; Discovering Customer Relationship Management (CRM); Looking into Marketing Automation; Exploring Email Service Providers (ESP); Investigating Social Media Tracking Tools; Looking at Social Media Management Tools; Discovering Website Tracking Tools; Making the Right Choice; Chapter 5: Building a Rock-Star Team; Identifying Who You Need for Success; Recognizing the Right Traits for Success; Looking at Recruiting Options; Part II: Connecting Inbound Marketing and Lead Generation; Chapter 6: Generating Leads with Content Marketing. Exploring ContentDelving into Content Planning; Doing More with Less in Your Content Marketing; Defining Content's Relationship with Other Lead Generation Efforts; Chapter 7: Putting Your Best Foot Forward with Your Website; Exploring Website Usability and Design; Creating Calls-to-Action (CTAs) That Convert; Developing Landing Pages That Work; Chapter 8: Humanizing Your Brand with a Blog; Inspiring Readers with Your Blog Content; Creating Clear Conversion Goals; Leveraging Social Sharing; Handling Commenting on Your Blog; Identifying a Guest Blogging Network. Creating an Internal Blogging ProgramChapter 9: Creating Lasting Relationships Through Social Media; Sharing on Social Media; Getting the Most out of Facebook; Leveraging Twitter; Engaging Through LinkedIn; Building Your Google+ Presence; Getting Visual with Pinterest; Attracting Attention with SlideShare; Chapter 10: Getting Found Through Search Engine Optimization; Maximizing Different Traffic Sources; Knowing Your Search Engines; Making the Most out of Google Algorithm Updates; Choosing Your Keywords; Perfecting On-Page SEO; Utilizing Links in a Natural Way. Defining Your SEO Measurements and AnalyticsPart III: Linking Outbound Marketing with Lead Generation; Chapter 11: Helping Buyers Find You with Pay-Per-Click Ads; Getting Started; Creating Your Ad Copy; Tracking Your Ad Performance; Chapter 12: Casting a Wide Net with Content Syndication; Accomplishing Your Goals with Content Syndication; Implementing Non-Paid Content Syndication; Chapter 13: Targeting with a Personal Touch Through Direct Mail; Making Direct Mail Work for You; Focusing on Creative Execution; Having an Integrated Approach. Chapter 14: Seizing the Opportunity to Connect Through Events.|
|Series Title:||--For dummies.|
|Responsibility:||by Dayna Rothman ; foreword by Jon Miller, cofounder of Marketo.|
- Marketing -- Management.
- Customer relations -- Management.
- Relationship marketing.
- BUSINESS & ECONOMICS -- Industrial Management.
- BUSINESS & ECONOMICS -- Management.
- BUSINESS & ECONOMICS -- Management Science.
- BUSINESS & ECONOMICS -- Organizational Behavior.
- Betriebswirtschaft, Unternehmen.
- Sales & Selling.