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Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Author: Paul Smith
Publisher: New York : American Management Association, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some  Read more...
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Document Type: Book
All Authors / Contributors: Paul Smith
ISBN: 9780814420300 0814420303
OCLC Number: 764337537
Notes: Includes index.
Description: viii, 280 pages ; 24 cm
Contents: Why tell stories? --
Set a vision for the future --
Set goals and build commitment --
Lead change --
Make recommendations stick --
Define customer service success and failure --
Structure of a story --
Define the culture --
Establish values --
Encourage collaboration and build relationships --
Value diversity and inclusion --
Set policy without rules --
Keep it real --
Stylistic elements --
Inspire and motivate --
Build courage --
Help others find passion for their work --
Appeal to emotion --
The element of surprise --
Teach important lessons --
Provide coaching and feedback --
Demonstrate problem solving --
Help everyone understand the customer --
Metaphors and analogies --
Delegate authority and give permission --
Encourage innovation and creativity --
Sales is everyone's job --
Earn respect on day one --
Recast your audience into the story --
Getting started.
Responsibility: Paul Smith.

Abstract:

Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships;  Read more...

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..".full of ideas on how to use narratives to engage your listener." --Financial Times "I truly adore this book and recommend it to busy executives who want a quick source of material to use in their Read more...

 
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