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A leader's guide to storytelling : how to tell the right kind of story for every leadership challenge

Author: Stephen Denning
Publisher: Chichester : Pfeiffer Wiley, 2005.
Edition/Format:   Print book : English
Summary:

In his best-selling book, Squirrel Inc. , former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this  Read more...

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Document Type: Book
All Authors / Contributors: Stephen Denning
ISBN: 078797675X 9780787976750
OCLC Number: 58050637
Description: 256 pages ; 23 cm
Contents: Introduction. Part One: The Role of Story in Organizations. 1. Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand. 2. Telling the Story Right: Four Key Elements of Storytelling Performance. Part Two: Eight Narrative Patterns. 3. Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas. 4. Build Trust in You: Using Narrative to Communicate Who You Are. 5. Build Trust in Your Company: Using Narrative to Build Your Brand. 6. Transmit Your Values: Using Narrative to Instill Organizational Values. 7. Get Others Working Together: Using Narrative to Get Things Done Collaboratively. 8. Share Knowledge: Using Narrative to Transmit Knowledge and Understanding. 9. Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor. 10. Create and Share Your Vision: Using Narrative to Lead People into the Future. Part Three: Putting It All Together. 11. Solve the Paradox of Innovation: Using Narrative to Transform Your Organization. 12. A Different Kind of Leader: Using Narrative to Become an Interactive Leader. Notes. Bibliography. Acknowledgments. About the Author. Write to the Author. Index.
Responsibility: Steve Denning.

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"...there are good stories here...all used to make leadership points..." (Times Educational Supplement, 23rd September 2005)

 
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