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The Leader's Guide to Storytelling : Mastering the Art and Discipline of Business Narrative

Author: Stephen Denning
Publisher: San Francisco, CA : Jossey-Bass, [2011], ©2011.
Edition/Format:   Print book : English : Rev. and updated editionView all editions and formats
Database:WorldCat
Summary:
"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephen Denning
ISBN: 9780470548677 0470548673 9781118008768 1118008766 9781118008775 1118008774 9781118008782 1118008782
OCLC Number: 683247799
Description: xi, 348 pages ; 24 cm
Contents: Telling the right story: choosing the right story for the leadership challenge at hand --
Telling the story right: four key elements of storytelling performance --
Motivate others to action: using narrative to ignite action and implement new ideas --
Build trust: using narrative to communicate who you are --
Use narrative to build your brand: the world of social media --
Transmit your values: using narrative to instill organizational values --
Get others working together: using narrative to get things done collaboratively --
Share knowledge: using narrative to transmit knowledge and understanding --
Tame the grapevine: using narrative to neutralize gossip and rumor --
Create and share your vision: using narrative to lead people into the future --
Solve the paradox of innovation: using narrative to transform your organization --
A different kind of leader: Using narrative to become an interactive leader.
Responsibility: Stephen Denning.
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A Leader s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work  Read more...

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