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The leadership campaign : 10 political strategies to win at your career and propel your business to victory

Author: Scott Miller; David Morey
Publisher: Wayne, NJ : Career Press, 2016.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Miller, Scott, author.
Leadership campaign.
Wayne, NJ : Career Press, 2016
(DLC) 2016001925
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Scott Miller; David Morey
ISBN: 9781632659552 1632659557
OCLC Number: 948594008
Description: 1 online resource
Contents: Cover Page; Title Page; Copyright Page; Dedication; Contents; Preface; Step 1 DECIDE to Run; Step 2 THINK, PLAN, and ACT Like an Insurgent; Step 3 BUILD Your Kitchen Cabinet; Step 4 PREPARE Your Campaign Inside-Out; Step 5 ANNOUNCE Your Candidacy; Step 6 DEFINE Everything; Step 7 CONTROL the Dialogue; Step 8 GAIN Momentum; Step 9 EXPLOIT Crisis; Step 10 LEADERSHIP, the Campaign; Index; About the Authors
Responsibility: Scott Miller, David Morey.

Abstract:

"The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world. Proven strategies to take control of the competitive dialogue and never let go. How to go for the win, the whole win, and nothing but the win for you and your company."--

"The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company"--

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