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|Additional Physical Format:||Print version:
Miller, Scott, author.
Wayne, NJ : Career Press, 2016
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
Scott Miller; David Morey
|Description:||1 online resource|
|Contents:||Cover Page; Title Page; Copyright Page; Dedication; Contents; Preface; Step 1 DECIDE to Run; Step 2 THINK, PLAN, and ACT Like an Insurgent; Step 3 BUILD Your Kitchen Cabinet; Step 4 PREPARE Your Campaign Inside-Out; Step 5 ANNOUNCE Your Candidacy; Step 6 DEFINE Everything; Step 7 CONTROL the Dialogue; Step 8 GAIN Momentum; Step 9 EXPLOIT Crisis; Step 10 LEADERSHIP, the Campaign; Index; About the Authors|
|Responsibility:||Scott Miller, David Morey.|
"The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company"--