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Leading pharmaceutical innovation : trends and drivers for growth in the pharmaceutical industry

Author: Oliver Gassmann; Gerrit Reepmeyer; Maximilian von Zedtwitz
Publisher: Berlin : Springer, ©2008.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Gassmann, Oliver, 1967-
Leading pharmaceutical innovation.
Berlin : Springer, ©2008
(DLC) 2007942737
(OCoLC)209772843
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Oliver Gassmann; Gerrit Reepmeyer; Maximilian von Zedtwitz
ISBN: 9783540776369 3540776362 9783540776352 3540776354
OCLC Number: 233973835
Description: 1 online resource (xv, 186 pages) : illustrations
Contents: Front Matter; Innovation: Key to Success in the Pharmaceutical Industry; The Industry Challenge: Do You Really Want to Be in This Business?; The Science and Technology Challenge: How to Find New Drugs; The Pipeline Management Challenge: How to Organize Innovation; The Internationalization Challenge: Where to Get Access to Innovation; Management Answers to Pharmaceutical R & D Challenges; Future Directions and Trends; Back Matter.
Responsibility: Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.
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This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of  Read more...

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From the reviews: "This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies ... . What distinguishes this book from others Read more...

 
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