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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people

Author: Joseph A Michelli
Publisher: New York : McGraw-Hill Education, [2014]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
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Document Type: Book
All Authors / Contributors: Joseph A Michelli
ISBN: 9780071801256 0071801251
OCLC Number: 839388097
Description: xi, 286 pages : illustrations ; 23 cm
Contents: The Starbucks connection --
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique --
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside --
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs --
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products --
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
Responsibility: by Joseph Michelli.

Abstract:

Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a  Read more...

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"An accessible and practical guide to corporate success." Publisher's Weekly 20130828

 
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