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|All Authors / Contributors:||
Joseph A Michelli
|Description:||xi, 286 pages : illustrations ; 23 cm|
|Contents:||The Starbucks connection --
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique --
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside --
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs --
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products --
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
|Responsibility:||by Joseph Michelli.|
"An accessible and practical guide to corporate success." Publisher's Weekly 20130828