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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people

Author: Joseph A Michelli
Publisher: New York : McGraw-Hill Education, [2014] © 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Michelli, Joseph A., 1960-
Leading the Starbucks way
(DLC) 2013015527
(OCoLC)839388097
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph A Michelli
ISBN: 9781299827158 1299827152 007180126X 9780071801263
OCLC Number: 861507238
Description: 1 online resource
Contents: The Starbucks connection --
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique --
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside --
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs --
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products --
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
Responsibility: by Joseph Michelli.

Abstract:

Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.

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