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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people

Autor Joseph A Michelli
Vydavatel: New York : McGraw-Hill Education, [2014] ©2014
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Shrnutí:
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
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Detaily

Žánr/forma: Electronic books
Doplňující formát: Print version:
Michelli, Joseph A., 1960-
Leading the Starbucks way
(DLC) 2013015527
(OCoLC)839388097
Typ materiálu: Document, Internetový zdroj
Typ dokumentu Internetový zdroj, Počítačový soubor
Všichni autoři/tvůrci: Joseph A Michelli
ISBN: 9781299827158 1299827152 007180126X 9780071801263
OCLC číslo: 861507238
Popis: 1 online resource
Obsahy: The Starbucks connection --
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique --
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside --
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs --
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products --
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
Odpovědnost: by Joseph Michelli.

Anotace:

Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a  Přečíst více...

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Souhrn od vydavatele

"An accessible and practical guide to corporate success." Publisher's Weekly 20130828

 
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