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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people

Auteur : Joseph A Michelli
Éditeur : New York : McGraw-Hill Education, [2014] © 2014.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et les formats
Base de données :WorldCat
Résumé :
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.
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Détails

Genre/forme : Electronic books
Format – détails additionnels : Print version:
Michelli, Joseph A., 1960-
Leading the Starbucks way
(DLC) 2013015527
(OCoLC)839388097
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Joseph A Michelli
ISBN : 9781299827158 1299827152 007180126X 9780071801263
Numéro OCLC : 861507238
Description : 1 online resource
Contenu : The Starbucks connection --
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique --
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside --
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs --
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products --
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
Responsabilité : by Joseph Michelli.

Résumé :

Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.

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