Michelli, Joseph A., 1960-
Leading the Starbucks way
Joseph A Michelli
|ISBN:||9781299827158 1299827152 007180126X 9780071801263|
|描述：||1 online resource|
|内容：||The Starbucks connection --
Principle 1. Savor and elevate. If you don't have passion for your product, why should your customer? ; From replicable and consistent to magical and unique --
Principle 2. Love to be loved. It's a matter of trust and love ; It must thrive inside to be experienced outside --
Principle 3. Reach for common ground. Assume the universal : serve the unifying truths of humans ; Respect, celebrate, and customize : listening and innovating to meet local, regional, and global needs --
Principle 4. Mobilize the connection. Growing the connection through technology ; Personal relationships translate : sharing the love from people to products --
Cherish and challenge your legacy. Honor the past, but don't be trapped in it ; Taking the long view : building success that lasts ; Forging a real lifestyle connection.
|责任：||by Joseph Michelli.|
Offers five principles that have fueled the long-term global sustainability at Starbucks and can be applied to any company.