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Leads & conclusions

Author: Marshall Cook
Publisher: Cincinnati, Ohio : Writerʼs Digest Books, ©1995.
Series: Elements of article writing series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Marshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article. With his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write
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Additional Physical Format: Online version:
Cook, Marshall, 1944-
Leads & conclusions.
Cincinnati, Ohio : Writerʼs Digest Books, ©1995
(OCoLC)891891757
Document Type: Book
All Authors / Contributors: Marshall Cook
ISBN: 089879661X 9780898796612
OCLC Number: 31412045
Notes: Includes index.
Description: 166 pages ; 24 cm.
Series Title: Elements of article writing series.
Other Titles: Leads and conclusions
Responsibility: by Marshall J. Cook.

Abstract:

Cook teaches article writers how to grip readers with their writing, keep them entranced and make them remember what they've read.  Read more...

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   schema:description "With his help, you'll learn to write openings that are more than catchy - they'll set the tone, establish the theme, and make your readers care. You'll learn to craft conclusions that surprise, delight and satisfy. And your words will resonate in your readers' minds long after they've finished your article."@en ;
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