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Lean media : how to focus creativity, streamline production, and create media that audiences love

Author: Ian Lamont
Publisher: Newton, Massachusetts : i30 Media Corporation, [2017] ©2017
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Great films, recordings, books, websites, performances, and video games don't happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. This is what the Lean Media framework is all about. In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new  Read more...
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Document Type: Book
All Authors / Contributors: Ian Lamont
ISBN: 9781939924995 1939924995
OCLC Number: 999501959
Description: v, 158 pages : illustrations ; 23 cm
Responsibility: Ian Lamont.

Abstract:

Great films, recordings, books, websites, performances, and video games don't happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. This is what the Lean Media framework is all about. In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while helping creators make media that audiences love. Using examples and easy-to-understand best practices, media veteran Ian Lamont describes how all kinds of creative professionals can leverage the framework, including: filmmakers, publishers, broadcasters, authors, journalists, graphic designers, website operators, recording artists, video game designers, copywriters, creative directors, performance artists.--Publisher.

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