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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses

Author: Eric Ries
Publisher: New York : Crown Business, [2011] ©2011
Edition/Format:   Print book : English : First EditionView all editions and formats
Database:WorldCat
Summary:
Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or  Read more...
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Document Type: Book
All Authors / Contributors: Eric Ries
ISBN: 9780307887894 0307887898 9780670921607 0670921602
OCLC Number: 693809631
Description: x, 320 pages : illustrations ; 22 cm
Contents: Foreword --
Introduction --
Part 1. Vision. Start ; Define ; Learn ; Experiment --
Part 2. Steer. Leap ; Test ; Measure ; Pivot (or persevere) --
Part 3. Accelerate. Batch ; Grow ; Adapt ; Innovate --
Epilogue: Waste not --
Join the movement --
Endnotes --
Disclosures.
Other Titles: How today's entrepreneurs use continuous innovation to create radically successful businesses
Responsibility: Eric Ries.

Abstract:

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

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