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Learning consumer roles : preliminary results and a conceptual framework for research

Author: Scott Ward; Cecile Landrum
Publisher: Cambridge, Mass. : Marketing Science Institute, 1970.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Scott Ward; Cecile Landrum
OCLC Number: 1213410
Notes: Cover title.
Description: 56 leaves ; 28 cm
Responsibility: by Scott Ward ; Appendix material prepared by Cecile Landrum.

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