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Learning from Las Vegas : the forgotten symbolism of architectural form

Author: Robert Venturi; Denise Scott Brown; Steven Izenour
Publisher: Cambridge, Mass. : MIT Press, ©1977.
Edition/Format:   Book : English : Rev. edView all editions and formats
Database:WorldCat
Summary:
Surveys the architecture of the Las Vegas Strip and examines the role of urban sprawl, advertising, and commercial iconography in contemporary building design.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Venturi; Denise Scott Brown; Steven Izenour
ISBN: 0262220202 9780262220200 026272006X 9780262720069
OCLC Number: 2797808
Notes: Originally published in 1972 as Learning from Las Vegas.
Description: xvii, 192 pages : illustrations ; 24 cm
Contents: Preface to the first edition --
Preface to the revised edition --
Part I : A significance for A & P parking lots, or learning from Las Vegas --
A significance for A & P parking lots, or learning from Las Vegas --
Commercial values and commercial methods --
Billboards are almost right --
Architecture as space --
Architecture as symbol --
Symbol in space before form in space : Las Vegas as a communication system --
The architecture of persuasion --
Vast space in the historical tradition and at the A & P --
From Rome to Las Vegas --
Maps of Las Vegas --
Main street and the Strip --
System and order on the Strip --
Change and permanence on the Strip --
The architecture of the Strip --
The interior oasis --
Las Vegas lighting --
Architectural monumentality and the big low space --
Las Vegas styles --
Las Vegas signs --
Inclusion and the difficult order --
Image of Las Vegas : inclusion and allusion in architecture --
Studio notes --
Part II : Ugly and ordinary architecture, or the decorated shed --
Some definitions using the comparative method --
The duck and the decorated shed --
Decoration on the shed --
Explicit and implicit associations --
Heroic and original, or ugly and ordinary --
Ornament : signs and symbols, denotation and connotation, heraldry and physiognomy, meaning and expression --
Is boring architecture interesting? --
Historical and other precedents : towards an old architecture --
Historical symbolism and modern architecture --
The cathedral as duck and shed --
Symbolic evolution in Las Vegas --
The Renaissance and the decorated shed --
Nineteenth-century eclecticism --
Modern ornament --
Ornament and interior space --
The Las Vegas strip --
Urban sprawl and the megastructure --
Theory of ugly and ordinary and related and contrary theories --
Origins and further definition of ugly and ordinary --
Ugly and ordinary as symbol and style --
Against ducks, or ugly and ordinary over heroic and original, or think little --
Theories of symbolism and association in architecture --
Firmness + commodity [does not] = delight : modern architecture and the industrial vernacular --
Industrial iconography --
Industrial styling and the cubist model --
Symbolism unadmitted --
From La Tourette to Neiman-Marcus --
Slavish formalism and articulated expressionism --
Articulation as ornament --
Space as God --
Meagstructures and design control --
Misplaced technological zeal --
Which technological revolution? --
Preindustrial imagery for a postindustrial era --
From La Tourette to Levitown --
Silent-white-majority architecture --
Social architecture and symbolism --
High-design architecture --
Summary --
Appendix : On design review boards and fine arts commissions.
Responsibility: Robert Venturi, Denise Scott Brown, Steven Izenour.

Abstract:

The final part of the 1st ed. is not included in this revision.  Read more...

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"...a brilliant document of the times...a work which uses history knowledgeably, skillfully, and creatively: a rarity." Journal of the Society of Architectural Historians "...professionally informed, Read more...

 
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