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Let every child be wanted : how social marketing is revolutionizing contraceptive use around the world 预览资料
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Let every child be wanted : how social marketing is revolutionizing contraceptive use around the world

著者: Philip D Harvey
出版商: Westport, Conn. : Auburn House, 1999.
版本/格式:   图书 : 英语查看所有的版本和格式
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附加的形体格式: Online version:
Harvey, Philip D., 1938-
Let every child be wanted.
Westport, Conn. : Auburn House, 1999
(OCoLC)607391901
文件类型:
所有的著者/提供者: Philip D Harvey
ISBN: 0865692823 9780865692824
OCLC号码: 40693853
描述: x, 251 p. : ill. ; 25 cm.
内容: The Pioneers --
Social Marketing: How It Works --
Sex, Contraception, Religion, and AIDS --
Players in the Game: Donors, Governments, Family Planning Associations, and Others --
"I'm Up to Here with Experts": Selling Contraceptives in Sri Lanka --
Social Marketing in Bangladesh --
Why Brand Names? --
Pricing: The Cornerstone of Social Marketing and the Controversies that Surround It --
Measuring Results: Sales, CYPs, Contraceptive Prevalence --
Running a Program --
Advertising: The Fuel of Social Marketing --
The Population Wars --
Birth Control Today--Methods and Practice --
Estimate of Lives Saved by Contraception.
责任: Philip D. Harvey.

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