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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/40693853 Title: Let every child be wanted : how social marketing is revolutionizing contraceptive use around the world Author: Philip D Harvey Publisher: Westport, Conn. : Auburn House, 1999. ISBN/ISSN: 0865692823 9780865692824 OCLC:40693853

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Let every child be wanted : how social marketing is revolutionizing contraceptive use around the world

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Let every child be wanted : how social marketing is revolutionizing contraceptive use around the world

Author:	Philip D Harvey
Publisher:	Westport, Conn. : Auburn House, 1999.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Harvey, Philip D., 1938- Let every child be wanted. Westport, Conn. : Auburn House, 1999 (OCoLC)607391901
Document Type:	Book
All Authors / Contributors:	Philip D Harvey Find more information about:
ISBN:	0865692823 9780865692824
OCLC Number:	40693853
Description:	x, 251 p. : ill. ; 25 cm.
Contents:	The Pioneers -- Social Marketing: How It Works -- Sex, Contraception, Religion, and AIDS -- Players in the Game: Donors, Governments, Family Planning Associations, and Others -- "I'm Up to Here with Experts": Selling Contraceptives in Sri Lanka -- Social Marketing in Bangladesh -- Why Brand Names? -- Pricing: The Cornerstone of Social Marketing and the Controversies that Surround It -- Measuring Results: Sales, CYPs, Contraceptive Prevalence -- Running a Program -- Advertising: The Fuel of Social Marketing -- The Population Wars -- Birth Control Today--Methods and Practice -- Estimate of Lives Saved by Contraception.
Responsibility:	Philip D. Harvey.

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