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Let my people go surfing : the education of a reluctant businessman

Author: Yvon Chouinard
Publisher: New York : Penguin, 2006.
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Summary:
Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the  Read more...
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Details

Genre/Form: Electronic books
Biography
Additional Physical Format: Print version:
(OCoLC)71683479
Named Person: Yvon Chouinard; Yvon Chouinard; Yvon Chouinard
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Yvon Chouinard
ISBN: 9781429537117 1429537116 9781429537148 1429537140 9781101201220 1101201223 1101992530 9781101992531
OCLC Number: 455386379
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xi, 258 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: History --
Philosophies --
Product design philosophy --
Production philosophy --
Distribution philosophy --
Image philosophy --
Financial philosophy --
Human resource philosophy --
Management philosophy --
Environmental philosophy --
1% for the planet alliance.
Responsibility: Yvon Chouinard with a new preface.

Abstract:

Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

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