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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/59712424 Title: Let my people go surfing : the education of a reluctant businessman Author: Yvon Chouinard Publisher: New York : Penguin Press, 2005. ISBN/ISSN: 1594200726 9781594200724 OCLC:59712424

  
  

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Subjects

• Chouinard, Yvon, -- 1938-
• Businesspeople -- United States -- Biography.
• Social responsibility of business.

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Let my people go surfing : the education of a reluctant businessman

Author:	Yvon Chouinard
Publisher:	New York : Penguin Press, 2005.
Edition/Format:	Book : Biography : EnglishView all editions and formats
Summary:	Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.  Read more...
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