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Letting go of the words : writing Web content that works

Author: Janice Redish
Publisher: Boston : Elsevier/Morgan Kaufmann, ©2007.
Series: The Morgan Kaufmann series in interactive technologies; Morgan Kaufmann series in interactive technologies.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design and test web content that will make web users come back again and again to your site."--Page 4 of cover.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Janice Redish
ISBN: 9780123694867 0123694868
OCLC Number: 225401807
Description: xviii, 365 pages : color illustrations ; 24 cm.
Contents: 1. Content! Content! Content! --
2. People! People! People! --
3. Starting well : home pages --
4. Getting there : pathway pages --
5. Writing information, not documents --
6. Focusing on your essential messages --
7. Designing your Web pages for easy use --
Interlude : the new life of press releases --
8. Tuning up your sentences --
9. Using lists and tables --
10. Breaking up your texts and headings --
Interlude : legal information can be understandable, too --
11. Using illustrations effectively --
12. Writing meaningful links --
13. Getting from draft to final Web pages --
Interlude : creating an organic style guide.
Series Title: The Morgan Kaufmann series in interactive technologies; Morgan Kaufmann series in interactive technologies.
Other Titles: Writing Web content that works
Responsibility: Janice (Ginny) Redish.
More information:

Abstract:

On the web, whether on the job or at home, we usually want to grab information and use it quickly. This book helps you write successfully for web users. It offers strategy, process, and tactics for  Read more...

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"...the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, Read more...

 
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