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Leveraging brands in sport business

Author: Mark Pritchard; Jeffrey Stinson
Publisher: New York : Routledge, [2014] ©2014
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Leveraging brands in sport business
(DLC) 2013006886
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Pritchard; Jeffrey Stinson
ISBN: 1136267948 9781136267949 1136267956 9781136267956
OCLC Number: 857645989
Description: 1 online resource (xi, 249 pages)
Contents: Foundations in sport business. Brand equity: management and measurement in sport / Jay Gladden --
Consumer behavior and motivation: why are sport event consumers so special? / Frank Pons, Marilyn Giroux, Mehdi Mourali --
Sport consumer attitudes: formation, function, and effects on information processing / Daniel C. Funk, Daniel Lock --
Creating value as part of sport marketing / Ron Mccarville, Jeffrey L. Stinson --
Ethical decision making in sport and business / Mark P. Pritchard --
Applications in sport business. Undertaking successful brand design in sport / Keven Malkewitz, Colleen Bee --
Developing brand identity in sport: lions, and tigers and bears oh my. / Vassilis Dalakas, Gregory Rose --
Building loyal consumers in sport business / Mark P. Pritchard --
Leveraging sport brands with the servicescape / Roscoe Hightower, Jr. --
Brand-event fit in sport sponsorship / Kevin Gwinner --
Topical extensions. Recovery marketing strategies: a continual need in the sport industry / Rick Burton, Dennis Howard --
Leveraging destinations through sport events / Mark P. Pritchard --
Leveraging estrategies and the online environment / Kevin Filo, Daniel C. Funk --
Leveraging sport for social marketing and Corporate Social Responsiblity (CSR) / Jeffrey L. Stinson, Mark P. Pritchard.
Responsibility: edited by Mark P. Pritchard & Jeffrey L. Stinson.
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Abstract:

This textbook provides an edited text that contains a more advanced compilation of marketing topics from experts in the field of sports business. The focus of these topics in strategy is to elaborate  Read more...

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Leveraging Brands in Sport Business represents an important milestone in the sport marketing literature. This book provides welcome academic treatment to a term now ubiquitous, and therefore both Read more...

 
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