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Levi Strauss : the man who gave blue jeans to the world

Author: Lynn Downey
Publisher: Amherst : University of Massachusetts Press, [2016]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to  Read more...
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Genre/Form: History
Named Person: Levi Strauss; Levi Strauss; Levi Strauss
Material Type: Biography
Document Type: Book
All Authors / Contributors: Lynn Downey
ISBN: 9781625342294 1625342292 1625342993 9781625342997
OCLC Number: 947146524
Description: xvii, 267 pages, 16 unnumbered pages of plates : illustrations, portraits ; 24 cm
Contents: Enlightened nationalities --
The fate that has been assigned to me --
Store-princes --
A limitless opening for industry and talent --
Hard labor and wild delights --
Steamer day --
Treasonable combinations --
Our solid merchants --
"The secratt of them pants is the rivits" --
Patent riveted clothing --
Towers of strength --
Home industry --
Very strong opinions --
The best interests of the people of this state --
For over twenty years --
All will be sunshine for San Francisco and California --
A city man --
Imperishable.
Responsibility: Lynn Downey.

Abstract:

"Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation."--Jacket.

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Riveting!"-Robert J. Chandler, author of San Francisco Lithographer: African American Artist Grafton Tyler Brown

 
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