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Levi's : Sewing a Legend

Author: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2007.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Blue, black, skinny, flared-no matter what form they take, denim jeans are an American icon. And no jeans are more iconic than those made by Levi Strauss & Company, which introduced riveted denim overalls in the later decades of the 19th century and then, starting in the 1920s, offered similarly constructed pants. This CNBC Original documentary goes behind the scenes at Levi's, telling the company's story-from the  Read more...
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Genre/Form: Videorecording
Educational films
Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: CNBC (Television network); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 786191355
Notes: Encoded with permission for digital streaming by Films Media Group on January 20, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 6 and up.
Description: 1 streaming video file (44 min.) : sound, color, digital file
Details: System requirements: FOD playback platform.
Contents: An American Icon (1:50) --
International Appeal (2:26) --
Fickle Fashion (1:19) --
Designing Pants for 49ers (2:24) --
Working Man's Pants (1:54) --
Celebrity Levi's Fans (2:00) --
Levi's as Fashion Statement (2:09) --
Advertising Levi's (2:53) --
New Styles, Old Favorite (1:59) --
Designer Jeans (1:55) --
Levi's Missteps (1:50) --
Dockers (2:00) --
The Levi's Archive (2:14) --
Vintage Jeans (2:51) --
Distinguishing Marks (2:24) --
Time for a Radical Change (3:02) --
Reinventing Levi's (2:55) --
Levi's Stores (2:40) --
An American Story (2:20) --
Credits: Levi's: Sewing a Legend (0:21).
Other Titles: Sewing a Legend
Responsibility: CNBC (Television network).

Abstract:

Blue, black, skinny, flared-no matter what form they take, denim jeans are an American icon. And no jeans are more iconic than those made by Levi Strauss & Company, which introduced riveted denim overalls in the later decades of the 19th century and then, starting in the 1920s, offered similarly constructed pants. This CNBC Original documentary goes behind the scenes at Levi's, telling the company's story-from the post-Gold Rush years when the idea for jeans originated to today's constantly evolving denim fashions. Viewers meet the company's CEO as well as design experts who discuss the qualities that have made Levi's the king of denim. The program also examines advertising campaigns that have helped build the company's brand image, the decision to create a new partnership with Walmart, and the emergence of new Levi's lines such as Signature and Capital E.

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Linked Data


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