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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/300342655 Title: Lexique d'information communication Author: Francis Balle; Pierre Albert Publisher: Paris : Dalloz, ©2006. ISBN/ISSN: 2247069371 9782247069378 OCLC:300342655

  
  

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• Information -- Dictionnaires français.
• Communication -- Dictionnaires français.
• Communication -- Concept -- Information -- Media -- Technologie -- Theorie -- Lexique
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Lexique d'information communication

Author:	Francis Balle; Pierre Albert; et al
Publisher:	Paris : Dalloz, ©2006.
Edition/Format:	Book : French : 1re édView all editions and formats
Summary:	Les sciences de l'information et de la communication connaissent un développement considérable depuis plusieurs années et sont ainsi enseignées dans de nombreux cursus: STS, IUT, 1er cycle des universités, écoles de commerce et de gestion, écoles de journalisme ... Le vocabulaire des médias, de la publicité, du marketing, de la communication est ici évoqué, de façon exhaustive, à travers 3000 notions aussi bien classiques (annonce publicitaire, accroche, agence de presse, belle page, cible, dépêche, directeur artistique, espace publicitaire, fait divers, hebdomadaire, informatique, liste de diffusion, marque, médiation, nouvelliste ...) qu'actuelles (B to B, B to C, base line, benchmarking, blog, chat, dégroupage, freeware, hacker, internet, login, mailing, NTIC, spam ... (Somabec).  Read more...
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