skip to content
Library Management and Marketing in a Multicultural World. Preview this item
ClosePreview this item
Checking...

Library Management and Marketing in a Multicultural World.

Author: Marie-France Plassard
Publisher: Berlin : Walter de Gruyter, 2008.
Series: Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
Edition/Format:   eBook : Document : English
Database:WorldCat
Summary:
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide,  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marie-France Plassard
ISBN: 9783598440267 359844026X
OCLC Number: 476206353
Description: 1 online resource (384 pages).
Contents: Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore StudentsTarget the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students; Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study; Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion; The Impact of Health Informatization on the.
Series Title: Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
More information:

Abstract:

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well a.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/476206353>
library:oclcnum"476206353"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/476206353>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:bookFormatschema:EBook
schema:creator
schema:datePublished"2008"
schema:description"The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well a."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/355670940>
schema:genre"Electronic books."@en
schema:inLanguage"en"
schema:name"Library Management and Marketing in a Multicultural World."@en
schema:publisher
schema:url
schema:url<http://public.eblib.com/choice/publicfullrecord.aspx?p=370785>
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.