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Library Management and Marketing in a Multicultural World.

Author: Marie-France Plassard
Publisher: Berlin : Walter de Gruyter, 2008.
Series: Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
Edition/Format:   eBook : Document : English
Database:WorldCat
Summary:
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide,  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marie-France Plassard
ISBN: 9783598440267 359844026X
OCLC Number: 476206353
Description: 1 online resource (384 pages).
Contents: Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore StudentsTarget the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students; Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study; Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion; The Impact of Health Informatization on the.
Series Title: Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
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Abstract:

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well a.

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