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Library marketing that works!

Author: Suzanne Walters
Publisher: New York ; London : Neal-Schuman, 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Read more...

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Genre/Form: Guides, manuels, etc
manuel
Document Type: Book
All Authors / Contributors: Suzanne Walters
ISBN: 1555704735 9781555704735
OCLC Number: 470382661
Description: XX-257 p. ; 28 cm + CD-ROM
Responsibility: Suzanne Walters.
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