skip to content
Library marketing that works Preview this item
ClosePreview this item
Checking...

Library marketing that works

Author: Suzanne Walters
Publisher: New York : Neal-Schuman Publishers, ©2004.
Edition/Format:   Book : CD for computer : Interactive multimedia   Computer File : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Handbooks, manuals, etc
Guides, manuels, etc
Material Type: Interactive multimedia
Document Type: Book, Computer File
All Authors / Contributors: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
OCLC Number: 50676511
Notes: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi.
Description: xx, 257 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Contents: Pt. 1: Strategic planning: Begin with powerful mission, vision, values statements - Use a SWOT analysis to plan your marketing strategy. --
Pt. 2: Know your customers - Marketing goals using the six Ps strategy - Combine smart marketing tactics with the right action steps. --
Pt. 3: New directions in marketing: How libraries use relationship marketing - Marketing with technology. --
Appendices: Marketing tools you can use.
Responsibility: Suzanne Walters.

Abstract:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/50676511>
library:oclcnum"50676511"
library:placeOfPublication
library:placeOfPublication
rdf:typebgn:CD
rdf:typeschema:Book
rdf:valueUnknown value: imm
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2004"
schema:creator
schema:datePublished"2004"
schema:description"Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise."@en
schema:description"Pt. 1: Strategic planning: Begin with powerful mission, vision, values statements - Use a SWOT analysis to plan your marketing strategy. -- Pt. 2: Know your customers - Marketing goals using the six Ps strategy - Combine smart marketing tactics with the right action steps. -- Pt. 3: New directions in marketing: How libraries use relationship marketing - Marketing with technology. -- Appendices: Marketing tools you can use."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/772195>
schema:genre"Handbooks, manuals, etc."@en
schema:inLanguage"en"
schema:name"Library marketing that works"@en
schema:numberOfPages"257"
schema:publication
schema:publisher
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.