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Library marketing that works

Author: Suzanne Walters
Publisher: New York : Neal-Schuman Publishers, ©2004.
Edition/Format:   Print book : CD for computer : Interactive multimedia   Computer File : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Handbooks
Material Type: Interactive multimedia
Document Type: Book, Computer File
All Authors / Contributors: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
OCLC Number: 50676511
Notes: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
Description: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contents: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
Responsibility: Suzanne Walters.

Abstract:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Read more...

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