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Library marketing that works

Verfasser/in: Suzanne Walters
Verlag: New York : Neal-Schuman Publishers, ©2004.
Ausgabe/Format   Buch : Computer-CD : Interaktive Multimedia   Computer-Datei : Englisch : 1st edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
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Gattung/Form: Handbooks, manuals, etc
Guides, manuels, etc
Medientyp: Interaktive Multimedia
Dokumenttyp: Buch, Computer-Datei
Alle Autoren: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
OCLC-Nummer: 50676511
Anmerkungen: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi.
Beschreibung: xx, 257 p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)
Inhalt: Pt. 1: Strategic planning: Begin with powerful mission, vision, values statements - Use a SWOT analysis to plan your marketing strategy. --
Pt. 2: Know your customers - Marketing goals using the six Ps strategy - Combine smart marketing tactics with the right action steps. --
Pt. 3: New directions in marketing: How libraries use relationship marketing - Marketing with technology. --
Appendices: Marketing tools you can use.
Verfasserangabe: Suzanne Walters.

Abstract:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Weiterlesen…

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