omitir hasta el contenido
Library marketing that works Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Library marketing that works

Autor: Suzanne Walters
Editorial: New York : Neal-Schuman Publishers, ©2004.
Edición/Formato:   Print book : CD para computadora : Medios múltiples interactivos   Archivo de computadora : Inglés (eng) : 1st edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Género/Forma: Handbooks, manuals, etc
Guides, manuels, etc
Tipo de material: Medios múltiples interactivos
Tipo de documento: Libro/Texto, Archivo de computadora
Todos autores / colaboradores: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
Número OCLC: 50676511
Notas: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
Descripción: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contenido: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
Responsabilidad: Suzanne Walters.

Resumen:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Leer más

Reseñas

Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.
Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


<http://www.worldcat.org/oclc/50676511>
library:oclcnum"50676511"
library:placeOfPublication
library:placeOfPublication
rdf:typebgn:CD
rdf:typeschema:Book
rdf:valueUnknown value: imm
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2004"
schema:creator
schema:datePublished"2004"
schema:description"Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise."@en
schema:description"pt. 1: Strategic planning: Begin with powerful mission, vision, values statements -- Use a SWOT analysis to plan your marketing strategy. -- pt. 2: Know your customers -- Marketing goals using the six Ps strategy -- Combine smart marketing tactics with the right action steps. -- pt. 3: New directions in marketing: How libraries use relationship marketing -- Marketing with technology. -- Appendices: Marketing tools you can use."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/772195>
schema:genre"Handbooks, manuals, etc."@en
schema:inLanguage"en"
schema:name"Library marketing that works"@en
schema:publication
schema:publisher
schema:workExample
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA3Y7034>
wdrs:describedby

Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.