omitir hasta el contenido
Library marketing that works Ver este material de antemano
CerrarVer este material de antemano
Chequeando…

Library marketing that works

Autor: Suzanne Walters
Editorial: New York : Neal-Schuman Publishers, ©2004.
Edición/Formato:   Print book : CD para computadora : Documento   Archivo de computadora : Inglés (eng) : 1st edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Calificación:

(todavía no calificado) 0 con reseñas - Ser el primero.

Temas
Más materiales como éste

 

Encontrar un ejemplar en la biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que tienen este material…

Detalles

Género/Forma: Handbooks
Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Tipo de material: Documento
Tipo de documento: Libro/Texto, Archivo de computadora
Todos autores / colaboradores: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
Número OCLC: 50676511
Notas: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
Descripción: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contenido: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
Responsabilidad: Suzanne Walters.

Resumen:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Leer más

Reseñas

Reseñas contribuidas por usuarios
Recuperando reseñas de GoodReads…
Recuperando reseñas de DOGObooks…

Etiquetas

Ser el primero.

Materiales similares

Confirmar este pedido

Ya ha pedido este material. Escoja OK si desea procesar el pedido de todos modos.

Datos enlazados


Primary Entity

<http://www.worldcat.org/oclc/50676511> # Library marketing that works
    a bgn:CD, schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "50676511" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    schema:about <http://experiment.worldcat.org/entity/work/data/772195#Topic/bibliotheques_marketing> ; # Bibliothèques--Marketing
    schema:about <http://id.worldcat.org/fast/997415> ; # Libraries--Marketing
    schema:about <http://id.worldcat.org/fast/997423> ; # Libraries--Public relations
    schema:about <http://id.loc.gov/authorities/subjects/sh85108776> ; # Libraries--Public relations
    schema:about <http://experiment.worldcat.org/entity/work/data/772195#Topic/libraries_public_relations> ; # Libraries--Public relations
    schema:about <http://id.loc.gov/authorities/classification/Z716> ;
    schema:about <http://dewey.info/class/021.7/e21/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/772195#Topic/bibliotheques_relations_publiques> ; # Bibliothèques--Relations publiques
    schema:about <http://experiment.worldcat.org/entity/work/data/772195#Topic/libraries_marketing> ; # Libraries--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/772195#Topic/libraries> ; # Libraries
    schema:about <http://id.loc.gov/authorities/subjects/sh2009129693> ; # Libraries--Marketing
    schema:bookEdition "1st ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2004" ;
    schema:creator <http://viaf.org/viaf/44448267> ; # Suzanne Walters
    schema:datePublished "2004" ;
    schema:description "Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise."@en ;
    schema:description "pt. 1: Strategic planning: Begin with powerful mission, vision, values statements -- Use a SWOT analysis to plan your marketing strategy. -- pt. 2: Know your customers -- Marketing goals using the six Ps strategy -- Combine smart marketing tactics with the right action steps. -- pt. 3: New directions in marketing: How libraries use relationship marketing -- Marketing with technology. -- Appendices: Marketing tools you can use."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/772195> ;
    schema:genre "Handbooks"@en ;
    schema:genre "Handbooks and manuals"@en ;
    schema:inLanguage "en" ;
    schema:name "Library marketing that works"@en ;
    schema:productID "50676511" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/50676511#PublicationEvent/new_york_neal_schuman_publishers_2004> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/772195#Agent/neal_schuman_publishers> ; # Neal-Schuman Publishers
    schema:workExample <http://worldcat.org/isbn/9781555704629> ;
    schema:workExample <http://worldcat.org/isbn/9781555704735> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA3Y7034> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/50676511> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/772195#Agent/neal_schuman_publishers> # Neal-Schuman Publishers
    a bgn:Agent ;
    schema:name "Neal-Schuman Publishers" ;
    .

<http://experiment.worldcat.org/entity/work/data/772195#Topic/bibliotheques_marketing> # Bibliothèques--Marketing
    a schema:Intangible ;
    schema:name "Bibliothèques--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/772195#Topic/bibliotheques_relations_publiques> # Bibliothèques--Relations publiques
    a schema:Intangible ;
    schema:name "Bibliothèques--Relations publiques"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/772195#Topic/libraries_marketing> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/772195#Topic/libraries_public_relations> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009129693> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85108776> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://id.worldcat.org/fast/997415> # Libraries--Marketing
    a schema:Intangible ;
    schema:name "Libraries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/997423> # Libraries--Public relations
    a schema:Intangible ;
    schema:name "Libraries--Public relations"@en ;
    .

<http://viaf.org/viaf/44448267> # Suzanne Walters
    a schema:Person ;
    schema:familyName "Walters" ;
    schema:givenName "Suzanne" ;
    schema:name "Suzanne Walters" ;
    .

<http://worldcat.org/isbn/9781555704629>
    a schema:ProductModel ;
    schema:isbn "155570462X" ;
    schema:isbn "9781555704629" ;
    .

<http://worldcat.org/isbn/9781555704735>
    a schema:ProductModel ;
    schema:isbn "1555704735" ;
    schema:isbn "9781555704735" ;
    .


Content-negotiable representations

Cerrar ventana

Inicie una sesión con WorldCat 

¿No tienes una cuenta? Puede fácilmente crear una cuenta gratuita.