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Library marketing that works

Auteur : Suzanne Walters
Éditeur : New York : Neal-Schuman Publishers, ©2004.
Édition/format :   Livre imprimé : CD for computer : Document   Computer File : English : 1st edVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
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Détails

Genre/forme : Handbooks
Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Type d’ouvrage : Document
Format : Book, Computer File
Tous les auteurs / collaborateurs : Suzanne Walters
ISBN : 1555704735 9781555704735 155570462X 9781555704629
Numéro OCLC : 50676511
Notes : Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
Description : xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contenu : pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
Responsabilité : Suzanne Walters.

Résumé :

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Lire la suite...

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Données liées


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