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Library marketing that works

Autore: Suzanne Walters
Editore: New York : Neal-Schuman Publishers, ©2004.
Edizione/Formato:   book_printbook : CD for computer : Interactive multimedia   Computer File : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
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Dettagli

Genere/forma: Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
Handbooks
Tipo materiale: Interactive multimedia
Tipo documento: Book, Computer File
Tutti gli autori / Collaboratori: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
Numero OCLC: 50676511
Note: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
Descrizione: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contenuti: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
Responsabilità: Suzanne Walters.

Abstract:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Per saperne di più…

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