passa ai contenuti
Library marketing that works Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

Library marketing that works

Autore: Suzanne Walters
Editore: New York : Neal-Schuman Publishers, ©2004.
Edizione/Formato:   book_printbook : CD for computer : Interactive multimedia   Computer File : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Genere/forma: Handbooks, manuals, etc
Guides, manuels, etc
Tipo materiale: Interactive multimedia
Tipo documento: Book, Computer File
Tutti gli autori / Collaboratori: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
Numero OCLC: 50676511
Note: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
Descrizione: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
Contenuti: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
Responsabilità: Suzanne Walters.

Abstract:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  Per saperne di più…

Commenti

Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.
Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/50676511>
library:oclcnum"50676511"
library:placeOfPublication
library:placeOfPublication
rdf:typebgn:CD
rdf:typeschema:Book
rdf:valueUnknown value: imm
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2004"
schema:creator
schema:datePublished"2004"
schema:description"Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise."@en
schema:description"pt. 1: Strategic planning: Begin with powerful mission, vision, values statements -- Use a SWOT analysis to plan your marketing strategy. -- pt. 2: Know your customers -- Marketing goals using the six Ps strategy -- Combine smart marketing tactics with the right action steps. -- pt. 3: New directions in marketing: How libraries use relationship marketing -- Marketing with technology. -- Appendices: Marketing tools you can use."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/772195>
schema:genre"Handbooks, manuals, etc."@en
schema:inLanguage"en"
schema:name"Library marketing that works"@en
schema:publication
schema:publisher
schema:workExample
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA3Y7034>
wdrs:describedby

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.