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Library marketing that works

저자: Suzanne Walters
출판사: New York : Neal-Schuman Publishers, ©2004.
판/형식:   도서 : &Lang.media.cdc; : 대화식 멀티미디어   컴퓨터 파일 : 영어 : 1st ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
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장르/형태: Handbooks, manuals, etc
Guides, manuels, etc
자료 유형: 대화식 멀티미디어
문서 형식: 책, 컴퓨터 파일
모든 저자 / 참여자: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
OCLC 번호: 50676511
메모: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
설명: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
내용: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
책임: Suzanne Walters.

초록:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  더 읽기…

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