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Library marketing that works

著者: Suzanne Walters
出版商: New York : Neal-Schuman Publishers, ©2004.
版本/格式:   Print book : 计算机光盘 : 文献   计算机文档 : 英语 : 1st ed查看所有的版本和格式
数据库:WorldCat
提要:
Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
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类型/形式: Handbooks
Handbooks and manuals
Handbooks, manuals, etc
Guides, manuels, etc
材料类型: 文献
文件类型: 书, 计算机文档
所有的著者/提供者: Suzanne Walters
ISBN: 1555704735 9781555704735 155570462X 9781555704629
OCLC号码: 50676511
注意: Includes index.
"Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--Page xvi.
描述: xx, 257 pages : illustrations ; 28 cm + 1 CD-ROM (4 3/4 in.)
内容: pt. 1: Strategic planning: Begin with powerful mission, vision, values statements --
Use a SWOT analysis to plan your marketing strategy. --
pt. 2: Know your customers --
Marketing goals using the six Ps strategy --
Combine smart marketing tactics with the right action steps. --
pt. 3: New directions in marketing: How libraries use relationship marketing --
Marketing with technology. --
Appendices: Marketing tools you can use.
责任: Suzanne Walters.

摘要:

This work provides guidance for each and every phase of a comprehensive marketing programme - determining the mission, conducting a SWOT analysis, doing market research, holding focus groups,  再读一些...

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